Platforms should make all ads public

In my most recent opinion piece, I argue that platforms like Facebook, Google, Twitter, and other platforms that publish ads targeted at custom audiences, should publish a full, live public archive of all targeted online advertisements, displaying:

• the ad, 
• its source, 
• a description of the targeted audience, 
• the amount spent, 
• impressions delivered and 
• the demographics of the audience reached.

In the case of election advertisements, the archive should also identify:

• the candidate that is the subject of the ad, and 
• issue that is the subject of the ad. 

I argue that the archive should be live, enabling the immediate identification of problems - before the election is over.

You can read the full piece here.