In my
most recent opinion piece, I argue that platforms like Facebook, Google, Twitter, and other platforms that publish ads targeted at custom audiences, should publish a full, live public archive of all targeted online advertisements, displaying:
- the ad,
- its source,
- a description of the targeted audience,
- the amount spent,
- impressions delivered and
- the demographics of the audience reached.
In the case of election advertisements, the archive should also identify:
- the candidate that is the subject of the ad, and
- issue that is the subject of the ad.
I argue that the archive should be live, enabling the immediate identification of problems - before the election is over.
You can read the full piece here.
